About Häxan

Reawakened to tackle today's domestic and planetary problems. With an upgraded and expanded range of environmentally-friendly cleaning products, your household routine is transformed into a spellbinding ritual.

Once upon a time...

...in the city of Gothenburg, there was a factory. The Trolls’ Mill. Even from miles away it was obvious the factory was working at full steam. Smoke rose into the sky both night and day, high over the glittering River Mölndal. And in 1913, the moment had arrived to mix up a unique formula. A magical elixir, sprung from Nature’s own workshop. The time was right for Häxan cleaning products.

Because who could be better than Häxan – the Witch – at purifying the home? Häxan was an instant favorite with both housewives and househusbands. In every home throughout the land, the people spoke admiringly of the crystal-clear shine Häxan left behind. The transformation even seemed to bring internal clarity. But where did it come from, this blossoming desire for the natural? Did it even hold a warning that should be taken seriously?

A century later, two decades into the 2000s, our world is ablaze. And Häxan is rising again. With a coven of domestic helpers, the witch summons their powers to protect what is only on loan to us humans.

And the goal is clear as crystal: To equip every home with nature’s cleaning elixir. To drive out the poisons and illusions that threaten the Earth’s natural order. To lead humans back to the source of fundamental wisdom.

A cure for every cottage, a remedy for every residence, conjured up in a timeless truth: the magic of life and nature is always close to hand. But sometimes we need a pinch of enchantment to help us see clearly.

Just like before, only better.

A cure for every cottage, a remedy for every residence, conjured up in a timeless truth: the magic of life and nature is always close to hand. But sometimes we need a pinch of enchantment to help us see clearly.